Brand managers and senior executives can now monitor their organisation’s presence on Twitter with the launch of free iPad app e.lifeMonitor. The app is already available for the iPad and will soon be ready for tablets using other operating systems. The app will also shortly be extended to monitor brand presence on Facebook and other social networks. The app has been developed by e.life, a cutting-edge market intelligence and social media monitoring company with its roots in Brazil and operations across South America, Mexico, Spain and Portugal. Although it is a free app, e.lifeMonitor offers a distinctive dashboard with six reports: top users ranked by followers, locations, top re-tweets, top terms and daily volume charting. Users can register up to three brands and compare their tweet presence. As an option, ‘negative’ or ‘positive’ terms can be used to track sentiment.

Fonte: magnacartapr.net